This collection is for the fans, who know exactly what it means to an Evertonian. It's about paying tribute to a community which has been shaped over 147 years.
From Mother Noblett's Everton toffee, to Prince Rupert's tower that has adorned the crest since 1938. This collection looks to celebrate all that has contributed to the rich history of Everton football club. From tees celebrating the Goodison Gang, to hoodies and sweatshirts that serve as a homage to Goodison Park and the generations that have made the walk up Gwladys Street, week in week out. The Grand Old Brewery wouldn't be what it is, without them.
It takes a community to make a club, so this is for them.
We couldn't fully dive into the culture of the blue side of Liverpool without taking a trip up to Merseyside ourselves. And there was only ever one person to speak to, when reflecting on what it means to be an Evertonian. Molly McCann. Meatball. Recently retired UFC fighter and a true blue, through and through.
We met up with Molly at The Winslow Hotel, a literal stones throw from the turnstiles of the Goodison Road Stand. For any fan of Everton, we're sure they know it well. To visit is to step into a time machine of the clubs past, one which Molly very kindly took us through, retelling stories of her journey with club as she went.
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As we stood outside The Winslow with her and the small crowd that started to gather as they noticed their local hero was on the door step, it hit us just how special the community around Goodison really is. Of course Molly took a photo with anyone and everyone who asked, each one having a joke and bantering in a way that only Scousers can. As outsiders, not caught up in the moment, it was special just to stand and watch, to take it all in. To bare witness to a club and its people getting together as one.
It takes a community to make a club, so this is for them.